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Monumental

Artists Need Inspiration

Often on alcohol bottles, the information takes centre stage while the art direction steps back. We've created a line of gin bottles that put the artistry first.

Demographic & Psychographic

  • 30 - 50

  • Graphic designers, painters, artists

  • Passionate
  • Open-minded about art
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Rather than having a lengthy paragraph on the bottles explaining how the distillers produced the drink, Monumental promotes the artistic process and asks questions to help promote creative thinking.

These questions can range from surface level, such as "What do you think?", to deeper, like "Is this respectful to the subject matter?"

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