milk is ____
Sales are Down
With the popularity of milk alternatives, cow's milk has been left in the dust. The goal of this campaign is to remind consumers of milk's versatile qualities and make the consumption of milk more personal . So, what is milk to you?
Demographic & Psychographic
Gen Z, teens, young adults
Want to fit in so much that they stand out
Interested in alternative culture
The "weirdos". Think The Breakfast Club.
OOH
To show the versatility of milk, we designed OOH ads featuring our target consumers and used adjectives that can decribe both them and milk.
Guerilla
Milk fits into whatever lifestyle you have. We partnered with Milk 2 Go to design bottles that are made to be scribbled on, perfectly customizable to your tastes.
Rather than just have people choose their bottles, we thought a better way of getting our demographic to engage with us was by making a quiz that suggests what bottle best matches their personality.
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So what's your milk?
Click the button or scan the QR code to find out!
Full comprehensive presentation.
This was a collaborative project involving